Agro-entrepreneurs. An intriguing word for those like myself entering the business world and being enthralled by realities of nonstop work-education. So far today, I have been talking to 12 agro-entrepreneurs on the four-hour bus ride through stark Sahel countryside in northern Ghana, and I have come upon a meaning for this word. For these women, today, and everyday, it means: leader remade. Meet the GROW women: 12 Lead-Farmers who represent over 20,000 women agro-entrepreneurs who have chosen to remake their gruelling hours tilling the fields to work to their benefit - and in the process, revolutionize the idea of the women business leader.
I feel bonded to these remarkable business leaders through our collaborations on the GROW project. The acronym stands for Greater Rural Opportunities for Women and today we ride to the city of Tamale for the 2016 Annual Pre-Season Conference: a semi-annual business expo for agro-entrepreneurs, equipment suppliers, soybean processors, and financial backers. As we pass anthills the height of single-storey buildings, my thoughts keep returning to how best to do something I have not yet attempted and which just so happens to be my prime task of the day: marketing for agro-entrepreneurs.