MEDA Blog - Stories from the Field

MEDA’s Strategy for Meeting Demand and Improving Livelihoods

Part Two of a Two-Part Series about our new FEATs Project in Ghana.

 High quality tree seedlings have a significant impact on trade success and economic growth. With funding provided by the Government of Canada through Global Affairs Canada, MEDA has partnered with international tree nursery company, Tree Global, to produce and supply high quality cocoa, shea, cashew, and rubber tree seedlings to Ghanaian farmers.

MEDA’s goal for the project is to improve the economic well-being of 100,000 male and female farmers in these four tree crop industries over a span of 6 years. With an emphasis on women and youth, MEDA hopes to distribute 21,000,000 seedlings over the life of the project. Since 2015, the project’s seedling supply partner (Tree Global) has been using leading edge growing technology aimed at producing high quality seedlings that grow faster, have higher survival rates, earlier maturity and increased yields than conventional seedlings. MEDA has deployed iFormBuilder, an electronic data collection tool to collect seedling performance metrics for analysis in partnership with selected academic and research institutions. The results of this analysis would contribute to the project’s policy work and would be disseminated at selected fora.

As part of the project, MEDA is working to facilitate the development of a sustainable seedling distribution network by supporting local businesses and entrepreneurs with matching grants to establish seedling distribution centres called Community Distribution Nurseries or CDNs to get these high quality seedlings into the hands of farmers. Using an inclusive market systems development approach, MEDA is also partnering with key stakeholders including government agencies and industry groups, for example the Ghana Cocoa Board, Global Shea Alliance and African Cashew Alliance to name a few, to make the project successful and sustainable. Through partnerships with major international companies such as Mondelez – makers of Oreo, Toblerone and Cadbury - MEDA is helping farmers to gain access to high quality seedlings and to thus increase their productivity and incomes for years to come. Building the capacity of farmers is vital to their sustainable economic growth and well-being. Incentive programs such as discount coupons offered by the project to farmers, enable them to procure and plant high quality seedlings. Supplementary training on good agronomic and environmental practices as well as business skills equips farmers with the knowledge they need to make their business flourish.



With tree seedling production in Ghana residing at the apex of West African trade and sustainable economies for individuals and communities, MEDA continues to prioritize this work as part of our larger mission to provide business solutions to poverty. So the next time you are wandering the aisles for your favorite chocolate bar or shopping for new tires, remember the farmers in Ghana working to provide better livelihoods for their families and the shared prosperity that occurs when trade, sustainable agriculture and entrepreneurship succeed.

Babati Beat
Global Cocoa Demand and MEDA's Response