The Jordan Valley Links project aims to improve the entrepreneurial and business acumen of women and youth and reduce both market and socio-cultural barriers to their entry for enterprise development. The project works in three sectors: food processing; community-based tourism; and clean technologies. On a recent monitoring trip, I visited our food processing partner – the Jordanian Hashemite Fund for Human Development (JOHUD). They are working on South Shouneh in the Jordan Valley, focusing on technical and financial management training for women entrepreneurs, and linking them to more profitable markets for their processed herbs and pickles. These women have been processing herbs and vegetables since a young age, but very few have the skills and market knowledge to graduate their food processing endeavors into a viable economic activity. The JOHUD-MEDA partnership is accelerating the number of women getting trained and linkages to market created for the aspiring women entrepreneurs.